Built to withstand the elements, tweed is coming back into fashion in a big way. Tweed´s unique rustic look is due to its composition of unfinished/rough woolen cloth. Rising to popularity in the early nineteenth among the British Aristocracy, wealthy brits donned tweed for recreational hunting, fishing, and shooting excursions. Tweed had its first resurgence in popularity in the United States around the World War II era. Tweed was popular because of its low cost of production and durability. Due to this correlation to our grandparents, there is the common misconception that tweed is reserved for older generations. Quite the contrary, when worn in the right context tweed can be a great modern alternative to standard wool suits.
Remember: Less is more when wearing tweed. If you show up to an event wearing a full head to toe tweed outfit you will surely look like you just jumped out of a history book. Instead use tweed as an accent. The most common modern use of tweed is the tweed blazer. A tweed blazer which is naturally very outdoorsy looks great when paired with relaxed jeans and boots. Because tweed is already a bold look, keep the rest of your outfit simple. Under the blazer, stick to neutral tones to keep all attention focused on the tweed. For a more ambitious look, take tweed outside of its natural context. Experiment with a tweed tie or bow tie as an accessory to a modern navy blazer. The tweed will make a bold fashion statement without ageing you in any way.